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Content Marketing Manager

CONTENT MARKETING MANAGER

OVERVIEW:

  • Is a storyteller in both voice and visuals, able to compel and convert.
  • Prioritizes the relationship with our students and the effectiveness of our content to truly make their lives better, while increasing revenue so we can expand our impact.
  • Looks for the simplest, most essentialist approach.
  • Thinks creatively and sees around corners for the next dominos a decision will lead to. Systematically strategizes, creates, and executes.
  • Oversees a team of creatives including at times a graphic designer, video editor, web developer, photographer.
  • Serves as the bridge between the marketing and creative teams, making sure goals of both are being met.
  • Can write in the voice of Hilary (the CEO) -- emails, Instagram posts, advertisements, articles
  • Has an excellent eye for aesthetics to direct content for this style, beauty and lifestyle brand

QUALIFICATIONS:

  • Full-time employee with six weeks paid vacation
  • Location: Remote, based in North America (the company works on Eastern Time)
  • Has performed a similar role for businesses with annual revenue of at least 1 million
  • Strengths include:
    • Aesthetic eye to represent a style brand
    • Copywriting capabilities for a personality based brand
    • Strategic analysis to identify gaps in customer experience

 

THE CONTENT MARKETING MANAGER USES STORYTELLING + CONTENT TO INCREASE RELATIONSHIPS + SALES

If a project requires 10 steps, the Content Marketing Manager has Steps 1-2 (idea and strategy stage convos) with exec team, oversees the creation and development, then brings it back to exec team in Steps 8-9 to complete it, pushing it live in Step 10.

CREATE ELEGANT, EFFECTIVE CONTENT

  • Improves existing courses and products, increasing the customer experience.
  • Amplifies existing content, repurposing to reach more people in more verticals to increase the depth of relationship with the audience.
  • Elevates the voice and visuals of the brand, whether in copy writing or art direction.

INCREASE SALES

  • Can lead the voice, visuals, and strategy of every step in the customer experience, thinking through the customer journey, story, UX, and asking “what next” after this interaction/optin/purchase experience.
  • Leads the content and promotions calendar, weaving in stories and themes, repurposing existing content and proposing new content that will most effectively communicate the story, deliver value, and sell.
  • Works with the project manager and marketing team to execute, then analyzes data to make improvements for future campaigns.

IMPROVE MARKETING

  • Grow our email subscribers by expanding into new sources of traffic, repurposing existing content, and proposing effective solutions for the creation of new content.
  • Improve the UX of existing forms of traffic for increased engagement to the podcast, Instagram, etc.

BECOME THE BRIDGE BETWEEN CREATIVE AND MARKETING

  • Identify issues before they reach the CEO to give edits or ask clarifying Q’s, makes sure what’s presented to her is the cleanest and closest-to-done version.
  • Serve as the bridge between the marketing and creative teams, making sure the goals of both are being met, and removing roadblocks in the creative/technical implementation process.

 

To apply, please proceed to fill out our online application