Alt Summit 2014 Encore

Last week I was blessed to be able to speak at Alt Summit, one of my all-time favorite conferences, with one of my all-time favorite fellow entrepreneurs as my co-teacher. Whitney English and I spoke on "Overcoming Overwhelm" and I'm thrilled to say that throughout the conference bettys approached us to let us know how much value they got from the time.

Since we know so many of our readers couldn't swing it to join us live, and this content is so close to our hearts, we decided to teach this class one more time, FREE.

Click here to enter your name and email to join us this Thursday!


We only have 100 seats available to join us live so arrive a few minutes early!

Even if you can't join us live? Register with your name and email here, and a recording will be sent!

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One New Season on Dean St, Two New Choices for You!

Love, I've got a question that I would love for you to answer:

Do you come to Dean Street Society for style? Or do you come for business inspiration?

Are you more passionate about dressing in a way that makes you feel radiant? Or building a business that makes you feel radiant?

Or both?

Some Dean Street bettys have come across my style blog, desiring a more educated style, and think, "Why the heck is Hilary talking about her business? Why is her first book about entrepreneurship and not style?"

Many others have crossed my path because you're fellow entrepreneurs and bloggers who don't just want to pick my brain about style, but about small business, branding and blogging wondering, "Gah, why is the weekly blog post only ever about style? Why can't she share more about how to build a business like hers?

Whichever camp you're in, watch this video I made for Honor Society to hear how I'm restructuring to serve you more. You're invited to choose your own adventure. Telegrams or cocktails or both? 


Ready for the next choose your own adventure? You're the first to hear the title of my new book... {insert drumroll} ...

 The 4-Part Entrepreneur Cocktail!

Why is it a choose your own adventure format? What are the four parts of the cocktail? How can you join me for Camp Cocktail in January? 

All those gems plus extra teaching from me that you can get access to weeks before the December 17th launch, will be happening in Sunday Happy Hours so join us now!


Whether it's 2-Part Fashion Cocktails or 4-Part Entrepreneur Cocktails that you're passionate about, I want you to be a part of Honor Society so I can help you most.

Can't wait to see how much brighter you can shine, in style and/or in business, this fall and beyond ...


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P.S. Did you just skip right to the end? No worries, sometimes I'm in a rush too!

1) If you love Dean St for style. You want to be on the Thursday Telegram list to hear about style offerings, style classes, style blog posts.

2) If you love Dean St as a fellow entrepreneur or blogger, join Sunday Happy Hour! You'll get the news on Mentorship Coterie, Dean St Seminars on business, and my NEW BOOK that's just for you.

3) Love both? Join Sunday Happy Hour AND the Thursday Telegram! Neither will happen every week so I won't be overwhelming your inbox, and you can be sure to never miss a blog post, new offering or inside scoop. 

Hear more in the video. So excited to help you more and serve you better, love ...

Marie Forleo's B-School

Yesterday one of the mentors I admired most in this entrepreneurial world, Marie Forleo, interviewed me as one of her "success stories" as an alumni of her B-School program. It was surreal. And a day I will never forget.


Marie's course will happen again in March {I'll be coaching a group through it via The Mentorship Coterie so hop on Honor Society if you want to hear more about that} and in the February roll-out you'll be able to hear how her program has changed my life.

Which got me thinking about the stories of those who I can humbly say have been changed be the programs I teach here on Dean St. Style & Styleability starts on Saturday, October 19th and I want you to hear what one of my students, Cecelia, wrote to me after our summer session:  


I have never, ever felt like I "got" how to dress myself stylishly, and I never understood how people could pull together outfits and looks easily. No matter how many fashion magazines I read or outfits I bought, I could never find clothing that worked for me. Inevitably, I would get frustrated, and simply wear whatever was most comfortable (sneakers and old jeans, mostly). I always assumed that I needed to spend more money, or be more prettier, or lose 30 pounds before I would ever look pulled together and attractive. HA!
Your course not only changed my mind, but it gave me confidence I didn't know I had. Somehow, your super-savvy style tricks changed the way I viewed outfits and clothing. I could suddenly SEE how proportions, texture, colour and pattern worked in new ways. Every day I made an effort to wear a fun outfit for different events (summer BarBQs, work meetings, dinner parties) and I couldn't believe the compliments I got. (And yes, I didn't lose a pound, get a facelift or dye my hair). 

Even shopping for clothing was something I hated, and found so stressful. But the course gave me such a boost of confidence that I was able to sail into a little boutique near my home (that I'd never gone into before), and happily select items to try on. I was really amazed to see that I knew exactly what to look for, and I could even estimate size pretty accurately and easily. I tried on several, and I was thrilled to find two dresses that were absolutely stunning. 

Since taking the course, I've re-organized my closet by colours (which makes my eyes sing happily every day - I had no idea I loved colour so much), and I've now got my "go to" outfits and accessories carefully laid out (even in the midst of a cross-country move). The simple act of dressing myself is now a pleasure, and I really notice that I take so much more care than I ever did previously, even when I select my earrings and necklaces. This level of self-care just makes me happy, which is so essential in a stress-filled world. 

Most importantly, I feel like I can walk into a room now for any occasion and OWN IT happily. I'm definitely not young, model-ish or skinny, but I know now that I can feel as polished and gorgeous on the outside as I know I am on the inside. 


Have you ever felt like Cecilia? Frustrated, exhausted, convinced that 10 less pounds or $1,000 more dollars would make the difference?

Are you ready to stop wishing you could feel stylish, professional and confident and starting BEING that? 

Love, we are going to make so much happen in just one hour a week, for one month. Read all about it here and join us!


I'm not sure which gets me weepy more quickly -- feeling overwhelmed that my life has changed so much in two years I'm my mentor's "success story" or seeing how much my students lives change in just one month of Style & Styleability

Either way, I'm feeling grateful for what capacity we have to grow, how we can help one another make it happen, and celebrate together along the way. Thank you for making my "success story" possible. I only hope I can repay you by helping you create your own "style success story" this fall ... {Make that happen right here!}


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P.S. As one more thank you, I'm hosting a style chat on Friday, October 18th at 1pm EST with a free look inside Style & Styleability!

Hop on the call with me from your phone or computer, ask me your style Qs, listen with your headphones in at work, pour a cup of tea and just enjoy the energy of being live with the Dean St bettys. One of the common threads in your emails to me is feeling like you're the only one who struggles with these style challenges, insecurities, confusions. Spend an hour with us and I promise you'll realize that you are not alone and closer than you think to genuine confidence and an authentic joy at being more beautiful than you ever realized you could feel.

Save your seat here now! Oh and it's totally FREE. Can't wait to see your name on the line ...


Dean Street is Seeking Fall Interns!

The Dean St Betty Coterie {what I call my team} is growing and we would love to have you on board!  We're looking for a whooping FIVE interns to bring on for a short October-December assignment. Read on for more and apply!




Location: Anywhere

Compensation: Unpaid internship with potential for paid position in 2014

Hours/Expectations: 5-10 hours per week {flexible}

Duration: October-December


PR INTERN to assist in marketing my first book launching on December 17th. Reaching out to a variety of mediums for interviews and posts, as well as coordinating a blogger outreach effort and helping with a social media push. Strong written and verbal skills, as well as ability to match tone of the brand required.

GRAPHIC DESIGN INTERN to assist our talented graphic designer, Ana, in a continued website rebrand and creating materials for our first book launching December 17th. Illustrator and Photoshop experience required.

LETTERING INTERN to assist our graphic designer with the hand-lettering that appears throughout our brand. This position will have a very limited time commitment, yet is an integral part of our aesthetic. A great portfolio builder and exposure to our audience. <-- NEWLY ADDED POSITION!!

WEB DESIGN + TECH GURU/GODDESS INTERN to assist our web designer in a continued website rebrand and creating materials for our first book launching December 17th, as well as ongoing new technical additions. Squarespace 6 experience strongly preferred.

CHIEF OF STAFF INTERN to assist my incomparable VA, Nicole, in running the day-to-day business operations for a fast growing and expanding company. High level of trust and professionalism required.



Please send an email with the title of the position you're applying for (i.e. PR Intern) to answering these three questions. 1) What is your background and experience in this area? 2) Why do you desire to be a part of the Dean Street Society team in this capacity? 3) What are your other time commitments this fall and what are the days/hours you will be available? 

Please Include: Links to your website, blog, social media profiles so we can get to know you!

Application Deadline: ASAP, positions will be filled as soon as an ideal candidate is found!


Cannot wait to get to know you better and hear your story! 

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The {Mini} Mentorship Coterie

Hello my love! So excited to shout it from the rooftops: The Mentorship Coterie is back!

In the spring I coached a 14 bettys through a high-price program to launch & take their businesses to the next level. This fall, for the first time I’m offering a mini-version at a much lower price point, to get only four to six of you launching & growing before 2013 is done!

Read all the details here & then be sure to apply before the deadline on Thursday, September 19th!


Cannot wait to hear your story. Creating Dean Street Society has given me oh so much joy & helping you build your own dream is one of my very favorite things to do! Apply now & let's make things happen!


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P.S. Do you know some who's been wanting to get their business, blog or brand going or growing? Use the "share this post" buttons right below & share the inside scoop!  

Or click here to tweet "Feel stuck in your business + ready to flourish? @HilaryRushford just unveiled Mentorship Coterie! You should apply!"